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Can Pop-Up Ads Be Good?
Rebekah Henson discusses pop-up ads in a blog post that addresses last impressions on consumers. Henson specifically talks about pop-ups that appear right before a consumer navigates away from a...
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Adjusting Predictions
In my blog, “Five Marketing Pet Peeves” I mention that it is important for marketers to be dynamic, to always adjust. Margaret R. McDowell discusses the same principles of adjusting and dynamic...
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Adobe Media Optimizer Wins U.S. Search Award for Innovation
It’s been a satisfying year for the Adobe Media Optimizer (AMO) team – from working with customers and partners to create simpler ways to achieve their business goals to innovating on our digital...
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The Benefits of Facebook’s Multi-Product Ads
In June, Facebook® announced the inauguration of multi-product ads, designed for direct response advertisers. Multi-product ads enable advertisers to showcase three products within a single ad unit, on...
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Leveraging Search Intent Signals to Enhance Facebook Performance
Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. When we think about it in...
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Measurement Will Be Your BFF with Facebook’s New Conversion Lift Tool
Measurement has long made digital advertising the most accountable channel and you can see that in the growth that quickly followed. It gave advertisers the confidence to invest more in channels like...
View ArticleReaching Customers Through Informed Data Decisions
I look back on my early days as a marketer and realize when all this “Big Data” hype started, I didn’t even know if the variables my analytics engine tracked were firing correctly. We were just happy...
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Using Facebook Audience Insights Leads to Real Business Results
The Facebook Audience Insights Tool Perspective is always important when you’re planning, executing, and monitoring the performance of marketing campaigns. Audience research tools have been around for...
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Disrupt or Die: The State of Digital Advertising
Adobe Digital Index released findings from our Q2 Advertising and Social Media Report last week. We poured through nearly a trillion ad impressions and around a quarter trillion website visits in an...
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How to Create Effective Facebook Dynamic Product Ads
I discussed Facebook® Dynamic Product Ads (DPAs) in an introductory blog post a short time back. Since then, the product has lived up to its name. Dynamic, meteoric, and amazing are all excellent...
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Customer Case Study: Bidding on the Brand Term in Hospitality
Hoteliers often question why they should even bid on their own hotel name in paid search HeBS Digital, headquartered in New York City, is a top digital marketing firm in the hospitality industry. HeBS...
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Adobe Releases First Global Digital Advertising Update for Q1 2012
Today marks an important milestone for the Adobe Digital Marketing Business with the release of the Adobe Digital Index: Global Digital Advertising Update for Q1 2012. Data for this report is derived...
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Q2 2012 Global Digital Advertising Update and Emerging Trends
Today, we released our Q2 2012 Global Digital Advertising Update with some industry insights on hot trends and where we see the market headed. Based on our report findings, search spend among...
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A Simple Marketing Equation: Data + Math = Optimal Ad Performance with Adobe...
Marketers consistently tell me they need help simplifying, measuring and optimizing their ads, particularly across channels. At the same time, they’re looking to squeeze as much efficiency out of their...
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The Ultimate Case Study: How we are using Adobe Marketing Cloud for our own...
Today we launched our new Digital Marketing campaign. As a campaign lead, I thought it would be interesting to share a behind-the-scenes look at how we measure, optimize and improve our own marketing...
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The Ultimate Case Study: Part 2 – Off to a promising start
Off to a promising start! We recently launched our new Digital Marketing campaign and are happy to share the early results and insights with you, our marketing peers. Based on the initial results, we...
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The Ultimate Case Study: Part 3 – Videos, Apps and Leads
About 3 weeks ago, we launched our new Digital Marketing campaign. Initial results from PR, social media and web traffic have been very positive. Now, we will take a deeper look at how aspects of our...
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What Does the New Facebook News Feed Layout Mean For Social Marketers?
Last week, Facebook announced a new layout of the Facebook Home Page designed to reduce clutter, make stories more visual and engaging, and help users sort through the flood of stories to find those...
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Adobe Media Optimizer Helps RentPath Boost Cross-Channel Advertising ROI
Classified ads are becoming increasingly more personal and relevant for renters searching for places to live on the websites operated by RentPath. The parent company of brands including...
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Readers Continue to Board the Digital Magazine Express
Readers of digital magazines continue to increase. Recent data based on a review of 250 million reading sessions to 100 digital magazine apps shows that publishers of digital print content are enjoying...
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Cross-Channel Advertising With Adobe Media Optimizer
A decade ago, marketing options were limited on digital platforms. The focus was largely on search and banner ads. Things have changed greatly with advances in data collection and management, audience...
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Point of Sale: Retail & Travel Weekly
This week’s articles examine nontraditional ways in which retailers can grow their ecommerce businesses, ways to avoid common segmentation mistakes, and five areas to focus on to drive additional...
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The Future of TV and Advertising in the Golden Era of Digital
The post The Future of TV and Advertising in the Golden Era of Digital appeared first on Digital Marketing Blog by Adobe.
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Keys to Create More Impactful Email Marketing
The post Keys to Create More Impactful Email Marketing appeared first on Digital Marketing Blog by Adobe.
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The Impact of Dynamic Creative Optimization on Programmatic Advertising
The post The Impact of Dynamic Creative Optimization on Programmatic Advertising appeared first on Digital Marketing Blog by Adobe.
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The Programmatic Revolution — How Technology Is Transforming Marketing
“Change is neither good nor bad. It simply is.” That’s what Don Draper says in the third season of the TV series Mad Men. The fictional creative director of an advertising firm in New York could have...
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Advertising Fraud: What We’re Doing
Seemingly every few months, a new report on digital advertising fraud hits the newswires. What often follows is sadly predictable: journalists publish scathing articles quantifying billions of wasted...
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Introducing Adobe Advertising Cloud
Advertising is one of the largest businesses on the planet. Globally, companies are spending more than $570B a year to generate brand awareness and drive sales through both traditional and digital...
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